Betatik - AI-Powered Career Coaching Platform
Education Technology202312 weeks

Betatik - AI-Powered Career Coaching Platform

Data-Driven Career Guidance System

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CLIENT

EdTech Startup

MY ROLE

Senior Full-Stack Developer

TIMELINE

12 weeks

The Challenge

The client wanted to create a career coaching platform that provides personalized guidance based on user data, market trends, and AI analysis. The system needed to handle complex user profiles and deliver actionable insights.

Key Challenges:

  • Need for personalized career recommendations
  • Integration with multiple data sources for market insights
  • Complex user onboarding and profile building
  • Content management for thousands of career paths
  • Real-time updates as market conditions change

The Solution

I developed a comprehensive platform using Next.js with a headless CMS, integrating AI for personalized recommendations and data visualization for career insights.

Headless CMS Integration

Integrated a headless CMS for flexible content management of career paths, courses, and resources

AI Recommendation Engine

Built recommendation algorithms that analyze user skills, interests, and market data to suggest optimal career paths

Interactive Dashboard

Created an intuitive dashboard with data visualizations showing career trajectories and skill gaps

RESTful API Architecture

Designed scalable API endpoints for user management, content delivery, and analytics

Technologies Used

Next.jsReactREST APIHeadless CMSNode.jsPostgreSQLTailwindCSSChart.jsAI/ML Integration

Key Features

AI-powered career path recommendations
Skill assessment and gap analysis
Interactive career roadmap visualization
Personalized learning resource suggestions
Progress tracking and goal setting
Industry trend analysis and insights
Resume builder and optimization
Job market data integration

Results & Impact

4.2x
User Engagement
Average session duration increased from 5 to 21 minutes
10K+
Platform Users
Active users within first 6 months of launch
87%
Career Matches
Users reported high relevance in career recommendations
68%
Completion Rate
Of users who started career assessments completed them

Business Outcomes:

  • Successfully launched to market with positive user feedback
  • Featured in several EdTech publications
  • Scalable architecture supporting rapid user growth
  • Established partnerships with educational institutions

Technical Highlights

Dynamic Content Rendering

Implemented ISR (Incremental Static Regeneration) for optimal performance with frequently updated content

Data Visualization

Created interactive career path visualizations using custom React components and D3.js

Performance Optimization

Achieved sub-2-second page loads through code splitting, image optimization, and efficient data fetching

"
Amin's technical expertise and attention to detail were crucial in bringing Betatik to life. The platform performs exceptionally well and our users love the personalized experience.
Founder & CEO
Betatik

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